This thesis aimed to demonstrate, through the analysis of intelligent measurement and survey of possession and habits (PPHs), which profiles of residential consumers that will be able to benefit if they adopt the white-tariff, cutting down the costs of their energy bills without quite compromising your comfort, and making your consumption of energy more sustainable. A case study was done conducted in the concession area of the Coelce power utility. The motivation for conducting this case study resulted from the fact that it is a new theme for Brazilian household consumers, with little national literature, and will be subject to several questions, requiring a more active stance of the consumer to manage their consumption and reduce the losses, becoming more complex the relationship as consumer versus utility and energy consumption. The methodology makes use of data processing and statistical analysis of measurements from smart meters equipped with mass memory which record consumption readings every 15 minutes in some equipment and the input extension of energy. PPHs information were used as supporting analyzes. The results showed which are the ranges of consumption that would most benefit from joining the white-tariff, which equipment may have shifted their energy consumption and what actions of load management can be adopted. The conclusion was reached that 55 percent of consumers would be benefited by the white tariff – another 25 percent had potential – getting discounts of 1.62 percent to 14.60 percent on their energy bills.