This research aims to unravel the transformations in and of rural places of the municipality of Nova Friburgo - RJ (which make up one of the most important axes of urbanities in the rural in the state of Rio de Janeiro, according to RUA, 2017). We understand that rural spaces are inserted in a capitalist spatiality, producer and product of inequalities, but also of differences. From this, we seek to demonstrate how sociotechnical transformations (notably those regarding information and communication technologies) act, in a contradictory way, as homogenizing, fragmenting and hierarchizing rural areas. While previous dichotomies are eliminated, integrating space, asymmetries between rural and urban spaces are reaffirmed. Thus, the research aims to analyze the urban-rural relations intensified by the change in communication and information techniques in a context of metropolization and globalization of space. This requires that, in addition to an analysis based on the notions of countryside and city, an understanding must be sought that considers the complex process that occurs in the metropolitan context, where urbanities and ruralities intersect. It also proposes the exercise of confronting and relating the multiple representations of rural space (and, in particular, the rural area of Nova Friburgo). We conclude that there is a multi-scale production of the rural place, which, in a context of metropolization of space, occurs from a series of contradictions: dispersion and centralization, inclusion and exclusion, presence and absence. Communication and information techniques intensify and accelerate a process of insertion of the rural place in the global scale (precariously), through its mediatization, its modeling for consumption (as a representation of leisure space and anti-urban tourism, however, permeated by urbanities) and their appropriation by global companies. Thus, space is integrated and, while eliminating previously existing dichotomies, asymmetries between spaces are reaffirmed