This thesis aims to register Affirmative Design as a spreader of reparative actions in favor of the resignification of what it is to be black in an Afrodiasporic context. It enunciates the strength of a design built in the struggle, the result of the wisdom of black movements based on an Afro-Brazilian, African and black diaspora worldview. It is in this field of design plus affirmative action that Affirmative Design acts, creating sensitive conditions for the valuation of marginalized groups, enhancing and disseminating their knowledge in the sense of social equity. The research focuses on the intertwining between design and animation and its way of transmitting messages, in which the idealization, construction and purpose of these meanings are conditioned by their artistic, cultural, social and economic context. We highlight the understanding of animation as a projective practice, such as design, responsible for social interaction. In order to carry out the research, it was necessary to understand the growth of production and the imagery representation of national characters, according to their race and ethnicity. The research was developed by analyzing the programming of the five main children s pay tv channels, based on the listings of Brazilian works broadcast on pay tv available by OCA - Brazilian Observatory of Cinema and Audiovisual - of Ancine, between 2016 and 2017. In addition, in the search for productions with multicultural characteristics, semi-structured interviews were conducted with black animators, starting from the reflections derived from the debates established by the black live action cinema, which constituted an understanding of what would be an animation called black. Expanding the perception on the subject, the audience s discernment about the animations watched by children was captured, through online forms with parents and teachers, which allowed us to collect data about characters and narratives. The epistemological paradigm that guided the research determined for design the intrinsic epistemic value of black social movements and recognized that they are producers of a specific type of wisdom, the knowledge born in the struggle. This new knowledge, generated by non-hegemonic and counter-hegemonic groups, creates new themes, concepts and boosts knowledge. Thus, it was learned from this study that Affirmative Design is a critical and resistance design with a political agenda of transformation focused particularly at the identity construction that recognizes the individual as such and places him in the world in a condition of equality, considering his self-image, his values and strengthening his corporeality and thinking in opposition to the effects of discrimination.