The work environment is a privileged place for the development of two key factors for attracting employees: Intimacy and familiarity. The more a person sees something (or someone), the more they are willing to like it. This favoring of familiarity is a psychological bias called the mere exposure effect. Likewise, being close to someone for a long time can help encourage a preference for that person; the more we see someone physically close, and the more interactions we have with that person, the faster interpersonal attraction builds. On the other hand, cultural variations in the form of social, economic, technological developments and ethnocultural diversity explain the difference in workplace romance experiences and their effects on employee behavior and performance outcomes. As there is a lack of empirical studies in Brazil on the influence of cultural traits on performance, the objective of this study was to understand how these traits influence the perception of romances in the workplace by employees. For that, qualitative research was carried out in which fourteen (14) people were interviewed based on a semi-structured script with open questions, which gave space for each participant to contribute with what they considered most relevant on the subject. The result was comprehensive and showed that there is a need to focus not on how organizations can eliminate such relationships, but how they can manage them productively and effectively.