Amidst the cutting-edge challenge of reframing organizational success, it is paramount to understand the role of leadership in influencing followers capability of solving the paradox of purpose and profit dual-goal, as well as in leveraging creativity toward the common good (De Cremer & Moore, 2020; Winkler et al., 2019). By adding the ethical and moral dimensions alongside the economic goal, organizations start to place purpose into organizational strategy, considering multiple stakeholders interests (He & Ortiz, 2021; Moroz & Gamble, 2021). Therefore, against this backdrop, the present research contends that in terms of the leader s singular behaviors that may help followers navigate the sustainability paradox, leader humility emerges as a relevant attribute to set the stage for creative problem-solving to flourish and thrive. The first paper makes a concerted effort to investigate the business intellectual structure of leader humility and creativity/innovation, integrating past research findings into a synthetic framework composed of three conceptual maps that extend prior academic work (Kelemen et al., 2022). The second paper comprehends two experimental studies that address cause-and-effect concerns on humble leadership and creativity through the paradox perspective. The first study confirmed that leader humility is responsible for followers creative problem-solving via a paradox mindset, and also for creative process engagement; yielding a marginally significant effect on positive emotions. The second study, in turn, confirmed that humble leadership is responsible for promoting positive emotions and perspective-taking on followers, eliciting fewer negative emotions when compared to the control condition.